--- title: Record Naming Conventions Guide description: Glam Adelaide's Record Naming Conventions Guide --- [Skip to content](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#main-content) English Show submenu for translations ![GLA088\_Logo\_Update-01 (1).png\]](https://knowledgebase.glamadelaide.com.au/hs-fs/hubfs/GLA088_Logo_Update-01%20(1).png?height=49&name=GLA088_Logo_Update-01%20(1).png) Open main navigation Close main navigation - English Show submenu for translations - Go to glamadelaide.com.au Go to glamadelaide.com.au Welcome to the glamadelaide Help Center - There are no suggestions because the search field is empty. 1. [Internal Processes & Software Guides](https://knowledgebase.glamadelaide.com.au/?hsLang=en) 2. [HubSpot](https://knowledgebase.glamadelaide.com.au/hubspot?hsLang=en) # Record Naming Conventions Guide ### **[HUBSPOT](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#HUBSPOT)** 1. [**Deal record name**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#deal) 2. [**Ticket record name**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#ticket) 3. [**Campaign record name**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#campaign) 4. [**Task record naming rules**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#task-rules) 5. [**Advertising tasks**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#ad-task) 6. [**Membership tasks**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#member-task) 7. [**Feature Article Package - Standard tasks**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#article-task) 8. [**eNewsletter Tasks**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#enews-task) 9. [**Guide Mention tasks**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#guide-task) 10. [**Event Calendar tasks**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#calendar-task) ### [**WORDPRESS**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#WORDPRESS) 1. [**AdRotate Schedule names**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#ad-schedule) 2. [**AdRotate Ad names**](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#ad-name)     --- ### **HUBSPOT** ### 1. DEAL RECORD NAME #### Standard Deals Use this format for all standard packages. **Format** \[Year\] \[Company Name\] - \[Package Name\] **Examples** 2026 Hilton Hotel - Core Membership 2025 Universal Finance Commercial Lending Australia - Custom Membership --- #### Event-Based Deals Use when the event/show name differs from the company paying the invoice. **Format** \[Year\] \[Event Name\] x \[Paying Company\] - \[Package Name\] **Example** 2026 Love Velo Wines x City of Onkaparinga - Essentials Package --- ### 2. TICKET RECORD NAME All tickets should include the expiry date, with the year shortened to remove leading '20' e.g. '2026' becomes '26'. #### Standard Ticket Format **Format** \[Year\] \[Company Name\] exp \[dd/mm/yy\] - \[Package Type\] **Examples** 2025 Bibliotheca exp 01/07/26 - Core Membership 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package --- #### FRINGE Ticket Variant Fringe tickets include package value instead of expiry dates. **Format** \[Year\] FRINGE \[Show Name\] x \[Production Company\] - $\[Package Value\] **Example** 2026 FRINGE Lawrence Mooney: Full Moon Party x A-list Entertainment - $700 --- ### 3. CAMPAIGN RECORD NAME Campaign Name = Copy and paste the full Ticket Name. Remove any special characters HubSpot does not allow in campaign record titles (such as brackets or asterisks). Try not to shorten, edit or reword the ticket name when using it for the campaign. At the moment, exact identical naming is the only way we can line up campaigns with their tickets. --- ### 4. TASK RECORD NAMING RULES #### BONUS and ROLLOVER Rules If a deliverable is additional to what the client paid for, add **BONUS** at the beginning of the task name. If benefits have been carried forward from a previous package, add **ROLLOVER** at the beginning. **Examples** BONUS Guide Mention: What's On This Week - 2026 Hilton Hotel exp 01/02/26 - Core Membership ROLLOVER Feature Article #1 - 2025 St Rafael's School exp 12/12/25 - NFP Membership --- ### 5. ADVERTISING TASKS **All advertising tasks must include:** 1: Asset type 2: Quantity (impressions, days or weeks) 3: Full Ticket Name #### Website Advertising **MREC** Website MREC Advertising - \[xx\]K impressions - \[Ticket Name\] **Example:** Website MREC Advertising - 90K impressions - 2026 Hilton Hotel exp 01/07/26 - Core Membership **Skyscraper** Website Skyscraper Advertising - \[xx\]K impressions - \[Ticket Name\] **Example:** Website Skyscraper Advertising - 40K impressions - 2026 Hilton Hotel exp 01/07/26 - Core Membership **TruSkin Homepage Takeover** TruSkin Homepage Takeover - \[x\] day/s - \[Ticket Name\] **Example:** TruSkin Homepage Takeover - 3 days - 2026 Wavemaker Global x Buy SA for SA Seafood exp 27/02/26 - Advertising Campaign --- #### eNewsletter Advertising **Leaderboard Takeover** eNewsletter Leaderboard Takeover - \[x\] week/s - \[Ticket Name\] **Example:** eNewsletter Leaderboard Takeover - 1 week - 2026 FRINGE LASSÚ: COSMIC CABARET exp 15/03/26 - Custom Campaign **Leaderboard BUYOUT** eNewsletter Leaderboard BUYOUT - \[x\] week/s - \[Ticket Name\] **Example:** eNewsletter Leaderboard BUYOUT - 1 week - 2026 FRINGE LASSÚ: COSMIC CABARET exp 15/03/26 - Custom Campaign **Leaderboard Advertising** eNewsletter Leaderboard Advertising - \[x\] week/s - \[Ticket Name\] **Example:** eNewsletter Leaderboard Advertising - 2 weeks - 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package --- ### 6. MEMBERSHIP TASKS **Directory Listing** Add to Membership Directory - \[Ticket Name\] **Example:** Add to Membership Directory - 2026 Hilton Hotel exp 01/07/26 - Core Membership **Calendar Login** Generate Calendar Login for Primary Contact - \[Ticket Name\] **Example:** Generate Calendar Login for Primary Contact - 2026 Hilton Hotel exp 01/07/26 - Core Membership --- ### 7. FEATURE ARTICLE PACKAGE – STANDARD TASKS **Feature Article** Feature Article #\[x\] - \[Ticket Name\] **Example:** Feature Article #1 - 2026 Hilton Hotel exp 01/07/26 - Core Membership **Facebook Shares** \[1st/2nd/3rd\] Facebook Share for Feature Article #\[x\] - \[Ticket Name\] **Example:** 1st Facebook Share for Feature Article #1 - 2026 Hilton Hotel exp 01/07/26 - Core Membership **Instagram Share** Instagram Share for Feature Article #\[x\] - \[Ticket Name\] **Example:** Instagram Share for Feature Article #1 - 2026 Hilton Hotel exp 01/07/26 - Core Membership **eNewsletter Share** EDM Feature for Feature Article #\[x\] - \[Ticket Name\] **Example:** EDM Feature for Feature Article #1 - 2026 Hilton Hotel exp 01/07/26 - Core Membership --- ### 8. ENEWSLETTER TASKS **Weekend eNewsletter Inclusion** What's On This Weekend eNewsletter - \[Ticket Name\] **Example:** What's On This Weekend eNewsletter - 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package **1/3 Grid Spot** eNewsletter 1/3 Grid Spot - \[x\] week/s - \[Ticket Name\] **Example:** eNewsletter 1/3 Grid Spot - 2 weeks - 2026 Hilton Hotel exp 01/07/26 - Core Membership **1/2 Grid Spot** eNewsletter 1/2 Grid Spot - \[x\] week/s - \[Ticket Name\] **Example:** eNewsletter 1/2 Grid Spot - 1 week - 2026 Hilton Hotel exp 01/07/26 - Core Membership **SOLUS EDM (Single on the one client ticket)** SOLUS EDM - \[Ticket Name\] **Example:** SOLUS EDM - 2026 Hilton Hotel exp 01/07/26 - Core Membership **SOLUS EDM (Multiple on the one client ticket)** SOLUS EDM #\[x\] - \[Ticket Name\] **Example:** SOLUS EDM #2 - 2026 Hilton Hotel exp 01/07/26 - Core Membership --- ### 9. GUIDE MENTION TASKS **Weekly Guide Mention** Guide Mention: What's On This Week - \[Ticket Name\] **Example:** Guide Mention: What's On This Week - 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package **Add to Category** Add to What's On This Week Category - \[Ticket Name\] **Example:** Add to What's On This Week Category - 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package **Monthly Guide Mention** Guide Mention: What's On This \[Month\] - \[Ticket Name\] **Example:** Guide Mention: What's On This March - 2026 Hilton Hotel exp 01/07/26 - Core Membership **Specific Guide Mention** Guide Mention: \[Guide Name\] - \[Ticket Name\] **Example:** Guide Mention: Valentines Day Guide - 2026 Hilton Hotel exp 01/07/26 - Core Membership Reminder: If the guide inclusion was not paid for, add BONUS at the beginning, e.g.: BONUS Guide Mention: \[Guide Name\] - \[Ticket Name\] **Example:** BONUS Guide Mention: Valentines Day Guide - 2026 Hilton Hotel exp 01/07/26 - Core Membership --- ### 10. EVENT CALENDAR TASKS **Listing Task - Made Manually** Calendar Listing: \[Event title as used on WordPress\] - \[Ticket Name\] **Example:** Calendar Listing: Love Velo Wines @ Onkaparinga - 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package **Listing Task - Made via Workflow** Calendar Listing: \[Ticket Name\] **Example:** Calendar Listing: 2026 Love Velo Wines x City of Onkaparinga exp 26/01/26 - Essentials Package     ---     ### **WORDPRESS** ### [1. ADROTA](https://knowledgebase.glamadelaide.com.au/record-naming-conventions-guide#AdRotate-Schedules)TE SCHEDULE NAMES These should be named to help admin team visually identify who the client is, and the event/promotion that's being promoted. **MREC Ad Schedule** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - MREC \[Max Impressions\] Schedule **Example:** 2026 David Venn x Footloose - MREC 35K Schedule **Skyscraper Ad Schedule** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - Skyscraper \[Max Impressions\] Schedule **Example:** 2026 Beauty and the Beast x Final Ticket Sale - Skyscraper 75K Schedule **TrusSkin Ad Schedule** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - TruSkin Schedule **Example:** 2026 Qatar x April Campaign - TruSkin Schedule --- ### 2. ADROTATE AD NAMES These should be named just like the AdRotate Schedules, to help admin team visually identify who the client is, and the event/promotion that's being promoted. **MREC Ad** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - MREC \[Max Impressions\] **Example:** 2026 David Venn x Footloose - MREC 35K **Skyscraper Ad** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - Skyscraper \[Max Impressions\] **Example:** 2026 Beauty and the Beast x Final Ticket Sale - Skyscraper 75K **TrusSkin Ad - Header** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - TruSkin Header **Example:** 2026 Qatar x April Campaign - TruSkin Header **TrusSkin Ad - Background** \[Current Year\] \[Client Name\] x \[Event/Promotion Name\] - TruSkin Background **Example:** 2026 Qatar x April Campaign - TruSkin Background - [HubSpot](https://knowledgebase.glamadelaide.com.au/hubspot?hsLang=en) - [Website/Wordpress](https://knowledgebase.glamadelaide.com.au/website-wordpress?hsLang=en) - [eNewsletter](https://knowledgebase.glamadelaide.com.au/enewsletter?hsLang=en) - [Admin](https://knowledgebase.glamadelaide.com.au/admin?hsLang=en#main-content) - [Reports](https://knowledgebase.glamadelaide.com.au/admin?hsLang=en#reports) - [Zapier](https://knowledgebase.glamadelaide.com.au/zapier?hsLang=en) [![](https://knowledgebase.glamadelaide.com.au/hs-fs/hubfs/glam-adelaide-sequoia-lodge-325x217-1.png?width=325&height=217&name=glam-adelaide-sequoia-lodge-325x217-1.png)](http://glamadelaide.com.au) glamadelaide.com.au Help Center Copyright © 2026, Glam Adelaide